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Pure Beauty Esthetics Services in Santa Cruz

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6-12 Month Eyebrow Retouch at Pure Beauty Esthetics in Santa Cruz, CA

6-12 Month Eyebrow Retouch

Existing clients only.

Price: $300Duration: 90 min
3-D Ombre Lip Blush at Pure Beauty Esthetics in Santa Cruz, CA

3-D Ombre Lip Blush

Price: $750Duration: 120 min
Classic Eyeliner at Pure Beauty Esthetics in Santa Cruz, CA

Classic Eyeliner

Wing or flick added based on client eye shape and preference may be added. All eye-liners are personally designed for each client.

Price: $600Duration: 120 min
Phone Consultation with Erika at Pure Beauty Esthetics in Santa Cruz, CA

Phone Consultation with Erika

Price: $0+Duration: 15 min
In-Person Perm/Makeup Consultation at Pure Beauty Esthetics in Santa Cruz, CA

In-Person Perm/Makeup Consultation

20 minutes

Price: $0Duration: 20 min
Pure Beauty HydraFacial Intro at Pure Beauty Esthetics in Santa Cruz, CA

Pure Beauty HydraFacial Intro

Enjoy our Deluxe HydraFacial for an introductory rate of $199 (regularly $250). Available to clients receiving their first HydraFacial at Pure Beauty — even if you’ve experienced HydraFacial elsewhere. Love your glow? Refer a friend who books a HydraFacial and receive your second Deluxe HydraFacial for $199, too.✨ (September 2026)

Price: $199Duration: 60 min
Signature Custom Facial at Pure Beauty Esthetics in Santa Cruz, CA

Signature Custom Facial

A timeless European facial combining luxury skin care, deep cleansing, exfoliation, hydration, massage, and lasting radiance tailored to your skin goals.

Price: $150Duration: 60 min
Deluxe HydraFacial at Pure Beauty Esthetics in Santa Cruz, CA

Deluxe HydraFacial

If you have specific skin concerns you want to address: such as acne scars, dark spots, or signs of aging—the Deluxe HydraFacial is the next step up. This 45-minute session includes everything in the Signature level, plus two critical additions: Targeted Boosters: We use professional-grade HydraFacial boosters tailored to your skin. These concentrated serums can focus on brightening (Britenol), calming redness (Rozatrol), or firming the skin (DermaBuilder). LED Light Therapy: This tier includes LED light therapy to further enhance your results. Blue light is used to kill acne-causing bacteria, while red light helps reduce inflammation and stimulate collagen production. Best For: Correcting specific issues like sun damage, active breakouts, or loss of elasticity.

Price: $250Duration: 60 min
Mermaid Facial at Pure Beauty Esthetics in Santa Cruz, CA

Mermaid Facial

Experience the beauty of Hawaii through a luxurious facial featuring Leahlani Skincare, handcrafted with nutrient-rich tropical botanicals sourced from the Hawaiian Islands. Complete with the Mermaid Mask to gently exfoliate and reveal renewed radiance, this indulgent treatment deeply nourishes, hydrates, and restores your skin for a luminous, vacation-worthy glow.

Price: $150Duration: 60 min
Platinum HydraFacial at Pure Beauty Esthetics in Santa Cruz, CA

Platinum HydraFacial

The Total Skin Transformation. The Platinum HydraFacial is our most comprehensive treatment, lasting approximately 60 minutes. This is for the person who wants the absolute best for their skin and is looking for a total facial rejuvenation. The Platinum tier begins with Lymphatic Drainage therapy. By starting with a detoxifying massage, we reduce puffiness, improve circulation, and help the body flush out toxins. This prepares the skin to absorb the subsequent serums even more effectively. Following the lymphatic drainage, you receive the full Deluxe treatment, including the customized boosters and LED therapy. Best For: Deep detoxification, facial sculpting, and the ultimate "pamper-meets-performance" experience. It is the gold standard for achieving a clear and deeply hydrated complexion.

Price: $295Duration: 65 min
The Gentlemen • Facial at Pure Beauty Esthetics in Santa Cruz, CA

The Gentlemen • Facial

A tailored facial designed for the modern gentleman. This customized treatment deeply cleanses, exfoliates, and hydrates while addressing congestion, razor irritation, dryness, and even the skin beneath the beard or 'stache. Leave feeling refreshed, polished, and confident.

Price: $150Duration: 60 min
Hawaiian Luxe Facial at Pure Beauty Esthetics in Santa Cruz, CA

Hawaiian Luxe Facial

Transport yourself to the islands with a luxurious facial featuring Leahlani Skincare, handcrafted in Hawaii with nutrient-rich tropical botanicals. This deeply nourishing treatment replenishes hydration, restores radiance, and surrounds you with the calming aromas of paradise for the ultimate escape.

Price: $150Duration: 60 min
Acne Clarifying Facial at Pure Beauty Esthetics in Santa Cruz, CA

Acne Clarifying Facial

Restore balance to acne-prone skin with a customized corrective treatment designed to deeply cleanse, reduce congestion, and calm active breakouts. This facial includes professional exfoliation, thorough extractions, and advanced skin technology such as a skin scrubber, high-frequency therapy, and LED blue light therapy as needed to help purify the skin, reduce acne-causing bacteria, and promote a clearer, healthier complexion. A series of treatments may be recommended for optimal results.

Price: $165Duration: 65 min
Brow Wax at Pure Beauty Esthetics in Santa Cruz, CA

Brow Wax

Price: $25Duration: 20 min
Lip Wax at Pure Beauty Esthetics in Santa Cruz, CA

Lip Wax

Price: $10Duration: 15 min
Brow & Lip Wax Combo at Pure Beauty Esthetics in Santa Cruz, CA

Brow & Lip Wax Combo

Price: $35Duration: 20 min
PCA SKIN® Chemical Peel at Pure Beauty Esthetics in Santa Cruz, CA

PCA SKIN® Chemical Peel

Reveal smoother, brighter, healthier-looking skin with a customized PCA SKIN® Chemical Peel designed to target your unique skin concerns. This professional corrective treatment accelerates healthy skin renewal to visibly improve acne, acne scarring, hyperpigmentation, fine lines, sun damage, uneven tone, and texture—leaving your complexion clearer, more radiant, and refreshed with minimal downtime. While a single peel delivers an instant boost in glow and clarity, a customized series of treatments is recommended for optimal, long-lasting corrective results. Best for: Acne • Acne Scarring • Hyperpigmentation • Fine Lines • Sun Damage • Uneven Tone & Texture Single Treatment — $199 Series of 3 — $550 (Save $47)

Price: $199+Duration: 50 min
Free Hypnotherapy Consultation at Pure Beauty Esthetics in Santa Cruz, CA

Free Hypnotherapy Consultation

(Virtual | 20 Minutes) This complimentary virtual consultation is designed to help you explore whether Rapid Transformational Therapy® (RTT®) is right for you. We'll discuss your goals, answer your questions, and create a personalized path toward lasting change.

Price: $0Duration: 20 min
RTT® & Hypnotherapy Session at Pure Beauty Esthetics in Santa Cruz, CA

RTT® & Hypnotherapy Session

$25.00 deposit required for new clients

90–120 Minutes | Virtual or In-Person Experience Rapid Transformational Therapy® (RTT®), an award-winning therapeutic approach that combines hypnotherapy, neuroscience, psychotherapy principles, and transformational coaching to identify and transform limiting beliefs at the subconscious level. Each session is personalized to help you release emotional blocks, shift unwanted patterns, and create lasting change. You'll also receive a customized transformation recording to reinforce your results and support continued progress. Nyreay is a Certified Rapid Transformational Therapy® Therapist, professionally trained in Marisa Peer's internationally recognized RTT® method.

Price: Price VariesDuration: 95 min
RTT® Transformation Program at Pure Beauty Esthetics in Santa Cruz, CA

RTT® Transformation Program

$75.00 deposit required

4 Sessions | Virtual or In-Person Experience the complete Rapid Transformational Therapy® (RTT®) & Hypnotherapy process through a personalized four-session program designed to create lasting subconscious change. Each session builds upon the last, providing the time and support needed to uncover root causes, transform limiting beliefs, reinforce new patterns, and develop a personalized maintenance plan for continued growth. Nyreay is a Certified Rapid Transformational Therapy® Therapist, professionally trained in Marisa Peer's internationally recognized RTT® method.

Price: Price VariesDuration: 95 min
13-22 Months Eyebrow Retouch at Pure Beauty Esthetics in Santa Cruz, CA

13-22 Months Eyebrow Retouch

Existing clients only.

Price: $400Duration: 90 min
3-5 Month Brow TOUCH-UP at Pure Beauty Esthetics in Santa Cruz, CA

3-5 Month Brow TOUCH-UP

Price: $250Duration: 75 min
3-D Areola Tattoo - TOUCH UP at Pure Beauty Esthetics in Santa Cruz, CA

3-D Areola Tattoo - TOUCH UP

Price: $0+Duration: 90 min
3-D Nipple Areola Re-pigmentation at Pure Beauty Esthetics in Santa Cruz, CA

3-D Nipple Areola Re-pigmentation

Price: $0+Duration: 125 min
4-12 Week Eyebrow TOUCH-UP at Pure Beauty Esthetics in Santa Cruz, CA

4-12 Week Eyebrow TOUCH-UP

ONLY for 4-12 weeks AFTER INITIAL APPOINTMENT ONLY.

Price: $150Duration: 60 min
4-12 Week Eyeliner TOUCH-UP at Pure Beauty Esthetics in Santa Cruz, CA

4-12 Week Eyeliner TOUCH-UP

4-12 weeks AFTER INITIAL APPOINTMENT ONLY

Price: $150Duration: 75 min
6-12 Month Eyebrow Retouch at Pure Beauty Esthetics in Santa Cruz, CA

6-12 Month Eyebrow Retouch

within 6-12 months existing clients only.

Price: $300Duration: 90 min
6-12 Week Lip TOUCH-UP at Pure Beauty Esthetics in Santa Cruz, CA

6-12 Week Lip TOUCH-UP

6-12 weeks after initial appointment

Price: $150Duration: 90 min
Beauty Mark at Pure Beauty Esthetics in Santa Cruz, CA

Beauty Mark

Price: $75Duration: 30 min
Camouflage Scar Tattoo at Pure Beauty Esthetics in Santa Cruz, CA

Camouflage Scar Tattoo

Price: $450Duration: 90 min
Camouflage/Scar Tattoo Touch Up at Pure Beauty Esthetics in Santa Cruz, CA

Camouflage/Scar Tattoo Touch Up

Price: $250Duration: 60 min
Cosmetic Lip Tattoo/Full Lip at Pure Beauty Esthetics in Santa Cruz, CA

Cosmetic Lip Tattoo/Full Lip

Price: $700Duration: 130 min
Eyeliner Re-fresh at Pure Beauty Esthetics in Santa Cruz, CA

Eyeliner Re-fresh

Existing clients only

Price: $0+Duration: 90 min
Lash line enhancement at Pure Beauty Esthetics in Santa Cruz, CA

Lash line enhancement

Price: $450Duration: 75 min
Lip Blush Tattoo at Pure Beauty Esthetics in Santa Cruz, CA

Lip Blush Tattoo

Price: $650Duration: 120 min
Powderfill Eyebrow/Ombre Eyebrow at Pure Beauty Esthetics in Santa Cruz, CA

Powderfill Eyebrow/Ombre Eyebrow

Price: $600Duration: 120 min
Shady Eyeliner at Pure Beauty Esthetics in Santa Cruz, CA

Shady Eyeliner

Price: $650Duration: 120 min
Signature Combination Brow at Pure Beauty Esthetics in Santa Cruz, CA

Signature Combination Brow

Price: $600Duration: 120 min
Soft Filled Lips (Lip line only) at Pure Beauty Esthetics in Santa Cruz, CA

Soft Filled Lips (Lip line only)

Price: $450Duration: 120 min
Upper Eyelid Scar Camouflage at Pure Beauty Esthetics in Santa Cruz, CA

Upper Eyelid Scar Camouflage

Price: $500Duration: 120 min
  • 6-12 MONTH EYEBROW RETOUCH

  • 3-D OMBRE LIP BLUSH

  • CLASSIC EYELINER

  • PHONE CONSULTATION WITH ERIKA

  • IN-PERSON PERM/MAKEUP CONSULTATION

  • PURE BEAUTY HYDRAFACIAL INTRO

  • SIGNATURE CUSTOM FACIAL

  • DELUXE HYDRAFACIAL

  • MERMAID FACIAL

  • PLATINUM HYDRAFACIAL

  • THE GENTLEMEN • FACIAL

  • HAWAIIAN LUXE FACIAL

  • ACNE CLARIFYING FACIAL

  • BROW WAX

  • LIP WAX

  • BROW & LIP WAX COMBO

  • PCA SKIN® CHEMICAL PEEL

  • FREE HYPNOTHERAPY CONSULTATION

  • RTT® & HYPNOTHERAPY SESSION

  • RTT® TRANSFORMATION PROGRAM

  • 13-22 MONTHS EYEBROW RETOUCH

  • 3-5 MONTH BROW TOUCH-UP

  • 3-D AREOLA TATTOO - TOUCH UP

  • 3-D NIPPLE AREOLA RE-PIGMENTATION

  • 4-12 WEEK EYEBROW TOUCH-UP

  • 4-12 WEEK EYELINER TOUCH-UP

  • 6-12 MONTH EYEBROW RETOUCH

  • 6-12 WEEK LIP TOUCH-UP

  • BEAUTY MARK

  • CAMOUFLAGE SCAR TATTOO

  • CAMOUFLAGE/SCAR TATTOO TOUCH UP

  • COSMETIC LIP TATTOO/FULL LIP

  • EYELINER RE-FRESH

  • LASH LINE ENHANCEMENT

  • LIP BLUSH TATTOO

  • POWDERFILL EYEBROW/OMBRE EYEBROW

  • SHADY EYELINER

  • SIGNATURE COMBINATION BROW

  • SOFT FILLED LIPS (LIP LINE ONLY)

  • UPPER EYELID SCAR CAMOUFLAGE